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What is the Keyword Cloud and how can you use it to help your law firm marketing?

By Ken Pearce

The first thing that I think of when I hear the term keyword cloud, is Ben Franklin flying his kite on that stormy day long ago. That key was hanging from his kite (probably somewhere near a cloud) as he was trying to discover electricity. Computers do run on electricity but that is about as close as you are going to get to Ben Franklin and key clouds. This is the information that you have been waiting to read about “that term” you have probably heard about a couple of times, but were not sure what it was all about.

The keyword cloud is basically a visual representation of key words on a web site. Primary examples in the legal industry could be medical malpractice, automobile accidents, workers compensation or personal injury attorney. The keyword cloud illustrates the keyword density using varying fonts sizes to depict the frequency the words that appear on the web site. This techniques works since the block of text is gives some visual clout that grabs the reader’s attention online. The larger the word is the more often it will be showing up on the web page. Color can also be used to be used to determine the importance of the keywords. The more important a keyword the darker the word will show up on the screen.

Keyword density is an optimal way to obtain an advantageous search engine ranking on Google, Yahoo or MSN. Keyword density is measure by the number of times a word appears on the page divided by the number of words on the page. Some search engine optimizers may try different tricks such as repeating the same phrase like, wrongful death over and over again on the same page. Another trick that has been tried is to just type two words on the page such as reckless driving and speeding violations, but Google will catch onto these tricks and give your web site a lower page ranking. At Foster Web Marketing we provide you with optimal content with our CMP (Content Management Program) and give you the opportunity to modify your web site through our (Dynamic Self-Service) DSS System.

The keyword cloud can also be known as a “tag cloud”, and is traditionally known as a weighted list in the field of visual design. These content tags are used on the website. They are usually displayed in alphabetic order. The visual image of the web page is based on the way that a search engine “views” the page. It is generally best to use the keywords on the beginning of the page. After that the key words should be used throughout the site to increase your rankings.

Search engine optimization practices and keyword clouds used at Foster Web Marketing have one common practice. They are used to help potential clients find your services on the web. The higher the page ranking that your law firm has, the easier it is for those individuals to find your firm and contact you. Our search engine optimization specialists will be able to provide you with the proper page headings, meta tags, meta descriptions and high quality content to get that page ranking that you deserve. Please contact Tom Foster at tom@fosterwebmarketing.com or Ken Pearce at ken@fosterwebmarketing.com for more details. We want you to be on the highly ranked pages and help you find and use the right keywords.