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What the heck is Google PageRank™ and why do Attorneys Care?
It’s really a pretty straightforward concept, one that should be easily understood by many attorneys because lawyers use similar methods in their daily practice. Citing law and other documents, or “linking” to them, through footnotes and other methods are what most attorneys do everyday. Once you equate PageRank to your daily work process, you will easily see how and why it works so well.
What is it?
Let’s start with the basics, “page ranks” are numeric, from 1 through 10, with 10 being the highest. Only a very few web pages have a page rank of 10 (google, yahoo, ebay), and for an attorney web page, anything above a 6 is very respectable and difficult to attain and keep. There are many things that determine a page's rank, but the real deal seems to be based on how many other web pages link to your page. Notice, I am using the term “page” and not “site”. The difference is that your web “site” is made up of many individual “pages”. So your website is a collection of pages, connected in various ways. PageRank grades EACH PAGE of your website. Some pages will rank higher and some lower. The most important pages to get high PageRank on an attorney website are your home page (summary of what you do) and practice area pages (detail of what you do and how).
The higher the PageRank of the OTHER pages (from other websites) that link to your site, the better off your site will be. Simple!
In other words, 10 links to your page from other high ranking web pages will easily and consistently outweigh five times that amount of links from unknown sites with low page ranks. And because Google does not compromise and just to make it more fun, the amount of page rank "credit" your site gets from incoming links, is also divided by the amount of sites you link OUT to! This will be covered in more detail in another document, promise!
Your site's actual content is also critically important. It needs to be information that people can use and take active interest in. The content must match your keywords. The content should be at least 200 – 700 words and use various formatting on the page (bold, italic, underline).
So What! Why Is PageRank so Important?
PageRank is extremely important as it determines just how high you get on search engine result pages (SERPs). The Internet is a community based on linking and so, just as it's helpful to have your incoming links be from relevant sites, your outbound links will also be more valuable to those pages you do link out to. This is important when negotiating for link exchanges with other sites. The higher your page ranking, the more desirable a link from your page will be to others.
It’s like a popularity contest, in order to be popular, you need people to talk about you and you need to talk about other people – that’s the way real life works and Google does a great job at bringing that sense of community to the Internet.
There is nothing more important than PageRank if you wan to be indexed on Google. PageRank is a very real and vital aspect of web marketing that should always be a priority.
Next article from me will discuss what you can do to improve your PageRank!
P.S. If you want to learn more about the Google PageRank algorithm - explained by Google…
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