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More than ever before, being a lawyer today also means being an activist for the rights of consumers and everyday Americans. As attorneys, you know better than anyone the many threats looming over the rights of consumers and victims of personal injury, and you are in the best position to protect those rights. Your site should consistently reflect this message to the public, and draw from current events and developments to support the claim. By enlisting the experience, knowledge and resources you’ll find with a CMP (Content Management Program) plan, Foster Web Marketing can help you achieve all of your online goals.

Today, attorneys serious about pursuing success with their websites have two paths to choose from: the path of Money or the path of Time. Here are the distinctions:

1. Money Path: Spend big bucks on paid placement advertising, Google Adwords, purchasing exclusive placement for keywords related to their practice areas. Paid Placement Directories can be effective, but the best ones have exclusivity clauses and limit their clientele to one attorney per state or region. Assuming you can secure the type of services you want from a Directory, the upfront costs can then range from $100,000 to $200,000 per year.

2. Time Path: Spend 2 to 3 hours a week updating your site, adding new and relevant content, and researching and applying the latest search engine optimization strategies to your site as those trends emerge. Because most consumers will go to a search engine first, you need to be there, too.

Since Foster Web Marketing began designing and servicing attorney websites over 10 years ago, we have always advocated the Time Path. That’s why we’ve designed our proprietary content management system, Dynamic Self-Service (DSS), to give attorneys the ability to perform updates and edits to their sites on their own, and at the pace that the Internet demands. In addition, the Time Path encourages attorneys to think of new ways they can use their websites for their specific marketing needs. And it’s also a lot cheaper.

Many of our clients are finding those 2 to 3 hours a week in their schedules, and they are seeing good results. With visitor totals exceeding 2000 and more every month, these clients are getting the jump on cases and inquiries through their contact forms, setting up extensive referral relationships with attorneys across the U.S., and turning their sites into valuable and relevant repositories for information and commentary about the many political and legal challenges facing consumers, the injured and disabled today. By following the formula and using the tools we’ve provided, these clients are learning the value of marketing their online presence.

Other clients simply don’t have 2 to 3 hours a week to spend on their sites. For those clients, we offer Foster Consulting Content Management Program (CMP).

Why Do I Need CMP?

Search engine optimization is not a one-time event. Competing with the best on today’s leading search engines requires knowledgeable and steady stewardship over your site. With CMP, we apply the same winning content management strategies to your existing site that we offered during your site’s initial production, on a monthly basis. This ensures that your site’s content is fresh, relevant and places well on the engines.

No one knows the “one way” to achieve consistent success on the Internet. That’s because there isn’t just one. There are about thirty little things you need to each month to keep your site competitive. Even then, there will be periods where nothing seems to work in the wake of major changes in policy and evaluation at Google, MSN or Yahoo. By subscribing to a CMP Program, we do all the heavy lifting when it comes to figuring out how to make your site succeed.

What Services Come With CMP?

We offer three service plans for CMP – Basic, Pro & Platinum. Each plan comes with similar services. The pricing is based on hours spent each month on your site. CMP subscribers enjoy a significant hourly discount for all of our services. 

Conclusion

Being an attorney today also means being an activist for the rights of consumers and everyday Americans. As lawyers, you know better than anyone the many threats looming over the rights of personal injury victims, and you are in the best position to protect those rights. Your site should consistently reflect this message to the public, and draw from current events and developments to support the claim. By enlisting the experience, knowledge and resources you’ll find with a CMP plan, Foster Web Marketing can help you achieve all of your online goals.

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