Online reviews are a powerful tool for law firms. When built and managed wisely, a positive review profile helps you attract and convert more clients, rank more highly in local searches, and reinforce that you’re an active and authoritative business.

However, as a legal professional, you definitely won’t get away with “cheating the system.” Great reviews aren’t something you can force or buy! So, below, let’s go through five ethical and honest strategies that lawyers can easily use to obtain more reviews for their law firms.

1. Ask Clients to Review Your Law Firm

The simplest way to get more reviews is by asking your clients directly. This may sound like it’s obvious, but you’d probably be surprised by how many lawyers just don’t do this.

It’s seriously this easy:

Choose a convenient time, such as the conclusion of a case or a positive milestone.
Ask gently and without pressure, making it clear that leaving a review is optional.

If you do this with every happy client you see, you’ll have no problem building a powerful review profile for your law firm.

2. Make Leaving a Review Easy for Your Clients

Most people are happy to leave a review after a good experience. However, they probably won’t take the time to hunt around for the right way to do it. So, go ahead and make it easy for happy clients to leave reviews before you even start asking.

Claim and optimize your profiles on popular review platforms, like Google, Yelp, and Avvo. Include links to your firm's review profiles on your website and in communications like emails and newsletters. If you can make it easy and put the links right where your clients are looking, you’ll get more reviews without even trying.

3. Take Advantage of Email Marketing

Use email marketing software to send personalized, automated emails to clients after their cases are resolved. Thank them for choosing your firm, and politely ask for their feedback. If clients are unhappy, you get the opportunity to resolve their issues before the situation turns into a bad review. If clients are happy, then it’s the perfect time to include links to popular review sites and ask if they’d be willing to write about their experience with you.

4. Engage With Past and Current Clients on Social Media

Maintain an active presence on social media platforms, sharing informative content and interacting with followers. This keeps you top of mind with past and current clients, and it’s a great place to encourage people to share their experiences with your firm.

Plus, if you have your clients’ permission, social media platforms are a great place to share your most compelling testimonials and success stories.

5. Create a Client-Focused Culture at Your Law Firm

And, finally, the absolute best way to get more positive reviews is to make sure that you’re always delivering a positive experience. Cultivate a culture within your law firm that prioritizes client satisfaction. Encourage your team to go above and beyond for clients, and ensure that everyone understands the importance of providing exceptional service.

If you’re doing a great job for your clients, and you’ve implemented the rest of the basics we talked about above, you’ll quickly build a review profile that constantly attracts and converts the kinds of clients and cases you want.

Build Your Reputation With Experts That Truly Understand Law Firm Marketing

When you implement a basic review strategy and deliver exceptional client service, it’s a lot easier to organically grow your online reputation and attract more clients to your law firm. And the best part is that it doesn’t have to be difficult or complicated to achieve—especially when you have expert support at your side.

Want to generate more positive reviews for your law firm? Need a system that ensures that you’re constantly growing your review profile? Speak with our experts to take a look at what you’re doing now, what’s working for you, and how you can get ahead without giving up your time.

12 Ways to Position Yourself for Wins When You Feel Like You’re Losing

How Small Law Firms Can Win the Large Law Firm Marketing Game

5 Ethical Strategies for Lawyers to Boost Law Firm Review