Google has just launched its November 2024 core update, set to roll out over the next two weeks. As with all core updates, this one brings extensive changes to Google’s search algorithms, aiming to enhance the quality and relevance of search results.

This update follows the August 2024 core update and is expected to have similar broad impacts. Google emphasized on LinkedIn:

“This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.”

Official Announcements

Google announced the update today, stating that it will provide further details on its ranking release history page once the rollout is complete. Their statement reads:

“Today we released the November 2024 core update. We’ll add it to our ranking release history page in the near future and update when the rollout is complete.”

What to Expect From the Update

A few weeks ago, Google hinted that an update was imminent but noted that websites negatively impacted by the September 2023 helpful content update should not expect significant recoveries with this update. The full impact of the November core update is yet to be seen.

If Your Site is Affected By the Google Core Update

Google has consistently provided guidance on dealing with the effects of core updates. Key advice includes:

  • There are no specific actions to take to recover from a core update. A decline in rankings does not necessarily indicate problems with your site.

  • Google offers a list of questions to consider if your site is impacted by a core update.

  • While some recovery can occur between core updates, substantial changes typically happen after another core update.

  • Focus on creating helpful, user-first content rather than content aimed solely at improving search rankings.

“There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people. For those that might not be ranking as well, we strongly encourage reading our creating helpful, reliable, people-first content help page,” Google has previously advised.

For more insights into Google’s core updates, you can refer to their documentation.

Recent Core Updates

The March 2024 core update was particularly noteworthy, being the largest ever according to Google. It began on March 5 and concluded 45 days later on April 19. Here’s a brief timeline of recent core updates:

  • August 2024 core update: Aug. 15 - Sept. 3

  • March 2024 core update: March 5 - April 19

  • November 2023 core update: Nov. 2 - Nov. 28

  • October 2023 core update: Oct. 5 - Oct. 19

  • August 2023 core update: Aug. 22 - Sept. 7

  • March 2023 core update: March 15 - March 28

How the Core Update Can Impact Your Site

Core updates often cause significant fluctuations in Google search rankings. While the goal is to improve rankings for high-quality sites, some sites may experience declines in rankings and organic traffic.

At Foster Web Marketing, we are here to help you navigate these changes and optimize your site to benefit from these updates. Our goal is to ensure that your website continues to attract and convert traffic effectively.

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