The online advertising choices laid out before you—from PPC to Facebook ads to Google Ads—are dizzying. This blog delivers all the current news and best practice recommendations for paid online advertising. Our hope is that it will help save you money by helping you make informed advertising choices.

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If you are considering adding PPC advertising to your law firm or medical practice marketing Foster Web Marketing can help assure you're getting the most leads from your budget. Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

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How Podiatrists Benefit from PPC Advertising and Where to Get Started
Podiatrists tend to either ignore PPC advertising or embrace it to the exclusion of everything else. Find out how and why to strike the right balance.
5 PPC Mistakes Lawyers Make and How to Avoid Them
PPC advertising can be a big boost for law firms looking for leads, but it can also be a big waste of time and money if you’re making these five mistakes.
How to Create Conversion-Focused Landing Pages for Pay-Per-Click Campaigns
The landing pages people see after clicking on your paid ads have to be hyper-focused on the goal to convince new visitors to become converts to your brand.
How to Compete Against the “Best Experience a Consumer Has Ever Had”
Attorneys can be overlooked in an online environment where the perfect user experience may only be a click away. You have to stand out if you want to succeed.
Creating Effective Search Pay-Per-Click Ads in Google AdWords for Law Firms and podiatrists
Leveraging Google AdWords is easier than you think! Learn to create, test, and optimize your next pay-per-click ad campaign.
Our Guide to PPC Keyword Research for the Legal and Medical Industries
The legal and medical industries are incredibly competitive for pay-per-click advertising. Don’t waste money; use our PPC research guide to improve ROI.
Everything You Need To Know About PPC Landing Pages
Make your PPC campaigns worth the money. Improve your conversion rates by following these seven guidelines when crafting your next landing page.
Are Your Ads Suffering From LCTRS (Low Click-Through Rate Syndrome)?
If your Google AdWords campaign is consistently getting a low CTR, it may be suffering from a serious illness...LCTRS.
Monitor Your Attorney Google Ads Campaign in 3 Easy Steps
Google AdWords can be a powerful marketing tool. But that’s only true when you monitor ad performance and make changes when needed.
Should Your Law Firm Use Google AdWords Express? It Depends!
Google Adwords Express offers a simplified version of pay-per-click advertising. It may be right for some law firms – learn more about its pros and cons.
AdWords Clicks, But No Conversions or Results? Our Marketing Team Has Answers & Suggestions.
Your AdWords ads are getting clicks, but visitors aren’t staying to read your site, taking you up on your offers, or calling your office. What’s the problem?
Google AdWords Writing Tips for Law Firms: Include a Call to Action
When writing effective Google AdWords copy for your attorney website ad, be sure to include a call to action in the two lines of description under the headline.

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