Tom Foster, our Founder and CEO, entered the world of sales and marketing technology in 1991 after serving a six-year tour in the Marines.  What began as Foster Web Marketing—a solution for attorneys looking to increase their online visibility—has now evolved into a comprehensive practice management framework that serves both law firms and health care practices.

"I started by helping lawyers get found online," Tom said. “But over the years, a pattern emerged from conversations with hundreds of practice owners—both in the legal field and, as we expanded, in health care practices. They'd tell me, 'Tom, the website is generating leads, but we're dropping the ball somewhere between that first call and signing the client.' Or, 'We're bringing in cases, but our operations can't scale to handle the growth.'"

These candid conversations revealed a critical insight: marketing success without operational excellence and sales structure creates bottlenecks, not growth.

Today, the Perfect Practice System© sets our clients up for success by incorporating the principles Tom learned during his Marine Corps service alongside established techniques that have proven effective in practice management.

  • Disciplined systems and processes. The Perfect Practice System© focuses on creating standardized operations that run consistently regardless of circumstances. Just as Marines develop muscle memory through repetitive training, practice staff develop reliable workflows through systematized processes.

  • Mission-focused planning. Marines operate with clear mission objectives and detailed operational planning. The Perfect Practice System© translates this approach by helping practices develop explicit goals with measurable outcomes. 

  • Adaptability under pressure. Marines train to adapt to changing conditions while maintaining mission focus. The Perfect Practice System© builds this adaptability into practices through scenario planning and flexible response protocols. 

  • Resource optimization. Marines are trained to accomplish objectives with limited resources. The Perfect Practice System© applies this mindset to practice management activities to eliminate waste and maximize earnings. 

  • After-action reviews. The military rigorously reviews operations to identify improvements. This principle appears in the Perfect Practice System© as regular review meetings and performance metrics that allow practices to learn from experience and refine their approach, just as military units do after missions.

How the Perfect Practice System© Revolutionizes Practice Management

We've watched attorneys expand from solo practitioners to managing multi-location firms. We've seen health care providers transform from struggling practices to industry leaders. The difference between those who scale successfully and those who plateau isn't just better marketing—it's the integration of operations, marketing, and sales into a cohesive system.

1. Operational Excellence

Behind every perfectly executed legal strategy and seamless patient experience lies an invisible framework most clients never see—yet it's the difference between practices that struggle and those that soar. The Perfect Practice System© reimagines how work moves through your practice—from that first client contact to final case resolution—to transform operational friction into scalable growth. 

  • Client intake. Transform the critical first moments of client interaction from a transaction to an experience that builds trust and sets expectations.

  • Case management. Implement systems that ensure excellence in service delivery, regardless of case volume.

  • Technology. Leverage the right tools to automate routine tasks while maintaining the personal touch clients expect.

  • Team development. Build a staff that doesn't just execute tasks but embodies your practice's values and vision.

  • Process documentation. Create reproducible systems that reduce dependency on key personnel and allow for sustainable growth.

2. Strategic Marketing

From the beginning, we’ve told our clients that your online presence is the root system that determines the success of your business. While many practices depend almost entirely on referrals, the Perfect Practice System© creates predictable client acquisition by taking a holistic approach to your marketing.

  • Omnichannel visibility. Develop a presence across platforms where your ideal clients are already spending time.

  • Content strategy alignment. Create resources that address the specific concerns of your ideal clients and position you as the natural solution. 

  • Local dominance. Make your legal or medical practice the obvious choice in your geographic area.

  • Digital reputation management. Convert satisfied clients into vocal advocates who send their friends, family, and colleagues to your practice. 

  • Data-driven optimization. Refine your marketing efforts based on actual performance metrics instead of relying on hunches and gut feelings.

3. Proactive Sales

The discomfort many legal and medical professionals feel around "selling" creates a gap where valuable relationships fall through. The Perfect Practice System© reframes this critical function, transforming sales from a dreaded necessity into a natural extension of your expertise. Our approach doesn't require becoming someone you're not; rather, it equips you with frameworks that feel authentic while dramatically improving conversion rates.

  • Consultation frameworks. Structure initial meetings to build rapport while gathering crucial information.

  • Value articulation models. Communicate your services in terms of outcomes and benefits that resonate with clients' primary concerns.

  • Objection response systems. Prepare thoughtful, ethical responses to common hesitations that prevent clients from moving forward.

  • Follow-up sequences. Implement nurturing processes for prospects who aren't ready to commit immediately.

  • Pricing presentation strategies. Position your fees in the context of the value delivered to reduce price sensitivity.

From Struggling to Thriving: Real Stories of Transformation

 

Berger Law

By consistently implementing our recommendations, The Law Offices of Kenneth Berger has built an online presence that sustainably drives high-value cases and revenue. Two of Kenneth’s largest cases, including a $26 million swimming pool chemical burn settlement, came directly from his website. Our mutli-pronged approach created SEO-optimized content around long-tail keywords, advised on website upgrades for improved performance as well as user experience, and provided strategic guidance to the firm's in-house marketing director.

 

Foot InstituteThe Foot Institute in El Paso cares for 400-500 patients monthly across multiple locations. When they partnered with Foster Consulting®, Dr. Efren Buff De La Rosa and the rest of the team wanted to showcase their expertise in specialized areas like diabetic foot care and neuropathy, while maintaining consistent brand messaging. Within the first month after launching their new website, they saw a 36.3% increase in organic traffic. Year-over-year patient growth continues to improve, which demonstrates we’re not just driving more traffic—we're attracting the right patients who need their specialized care.

 

From Constant Hustle to Sustainable Success: The True Value of the Perfect Practice System©

The Perfect Practice System© isn't just about building a more profitable practice—though that certainly happens. It's about what that success enables in your life.

  • Reclaiming your work-life balance. Imagine coaching your son's baseball team on Wednesday afternoons, knowing your practice continues to serve clients excellently without your physical presence. Our clients frequently report that automated workflows and trained teams give them their first taste of true freedom since opening their practices.

  • Sleeping through the night again. The mental burden of unpredictable revenue creates a background anxiety that affects everything from your health to your relationships. 

  • Rediscovering your passion. Remember why you entered your profession? Many practitioners describe a renewed connection to their original purpose once systematic operations handle the administrative burden of practice management. Let us help spend more time doing what you love. 

  • Building something that outlasts you. A practice dependent on your personal efforts has limited transferable value. By implementing the Perfect Practice System©, you create an asset that represents your life's work while providing future options—whether that means selling your practice, bringing on partners, or creating a legacy that serves your community for generations.

Your Path Forward: From Insight to Implementation

The journey from where you are to where you want to be begins with understanding the gaps in your current approach. We invite you to take the first step with a complimentary Perfect Practice System© Analysis—a personalized 30-minute session where our experts will:

  • Evaluate your current challenges and opportunities

  • Identify specific improvements across operations, marketing, and sales

  • Create a customized implementation roadmap

  • Provide immediate actionable insights you can apply right away

Don't continue building your practice on fragmented strategies or trial-and-error approaches. Contact Foster Consulting today for a clear path to the practice—and life—you envision.

 

 

What Practice Owners Are Saying

Molly B Kenny

"I feel like I have a real partner. Tom Foster knows what he's doing. You can trust him." - Molly Kenny

 

 

Frank Steinberg"They went above and beyond the call of duty for this small client and the results achieved have exceeded my expectations. They know their way around professional practices and law firms in particular." - Frank Steinberg

 

Dr. Evan Merrill

"The only thing that slowed things down was me trying to catch up with their development timeline. They are right on top of things, very knowledgeable and responsive." - Dr. Evan Merrill