When you want to drive mass tort clients, you have to cast a wide net for a highly specific audience. That means you have to go beyond traditional personal injury marketing and drill down into the strategies and techniques that are actually designed to generate more mass tort leads. 

The first challenge is that you’re looking at a very narrow target audience. As much as possible, you need to only reach the exact people that qualify for a claim and reduce the number of irrelevant inquiries you receive. This can be tough because, in many cases, you’re not just looking for people that were harmed by a drug or product. You’re looking for people that were harmed by this name-brand product, in this way, and under very particular circumstances. 

The second challenge is that numerous people are harmed by defective drugs and dangerous consumer products every year, but only the tiniest fraction of the individuals that qualify for a claim ever take action. Your mass tort campaigns are tasked with the heavy lifting to educate them, motivate them, and find them wherever they are. 

The third challenge, of course, is that there are lots of other law firms vying for the very same clients you want. 

We’ve worked with all kinds of mass tort firms to create robust campaigns that differentiate them from their competitors, reach great clients, and hit profitable goals. We’ll develop a custom blueprint for your campaign that spans the right mix of channels and gets you in front of the mass tort clients that are looking for you, as well as the mass tort clients that don’t yet know they