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Are Your Ads Suffering From LCTRS (Low Click-Through Rate Syndrome)?If your Google AdWords campaign is consistently getting a low CTR, it may be suffering from a serious illness...LCTRS.
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Monitor Your Attorney Google Ads Campaign in 3 Easy StepsGoogle AdWords can be a powerful marketing tool. But that’s only true when you monitor ad performance and make changes when needed.
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Picture Perfect: Choosing the Right Images for Your Lawyer WebsiteThe website design team at Foster shares tips for choosing great images that will help convert your attorney website readers to contacts.
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Should Your Law Firm Use Google AdWords Express? It Depends!Google Adwords Express offers a simplified version of pay-per-click advertising. It may be right for some law firms – learn more about its pros and cons.
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Call Tracking for Lawyers: Picking the Right Phone NumberShould you choose a local number or a toll-free number for your marketing campaign and call tracking system? Find out in this blog post.
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AdWords Clicks, But No Conversions or Results? Our Marketing Team Has Answers & Suggestions.Your AdWords ads are getting clicks, but visitors aren’t staying to read your site, taking you up on your offers, or calling your office. What’s the problem?
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The Advantages and Disadvantages of Managing Your Law Firm’s Social Media AccountsManaging your law firm’s social media accounts can save money and personalize your marketing, but it also comes with a few disadvantages – learn more!
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Law Office Call Tracking Benefits: Five Reasons to Track Phone CallsDo you understand the major benefits of call tracking for law offices? Learn about how a phone call tracking system can get you more calls and more clients.
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Google AdWords Writing Tips for Law Firms: Include a Call to ActionWhen writing effective Google AdWords copy for your attorney website ad, be sure to include a call to action in the two lines of description under the headline.
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Seven Tips for Writing Successful Google AdWords Copy for Your Lawyer WebsiteGoogle AdWords can be expensive – which means it is extremely important for you to have the best, most effectively written copy possible for your attorney ads.
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Attorney Website Marketing: The Big Advantages of Organic Link BuildingOrganic link building has a number of advantages over paid link building and link-building partnerships. Learn more from an attorney marketing expert.
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Earnings Statement As Required By LawAccording to the Federal Trade Commission (FTC), we must disclose upfront that any income testimonials, projections, calculations or estimations...