Attorney Preet Kode is the founder of Kode Law, a personal injury law firm in Bellevue, WA serving the greater Seattle area. As a mother of three young children who values work-life balance, Preet came to Foster Web Marketing looking for a digital marketing partner who could help grow her practice efficiently while allowing her to focus on serving clients. 

Our Perfect Practice System helped Preet identify and attract her ideal clients by aligning every aspect of her digital presence with her practice goals. Rather than taking a scatter-shot approach to marketing, the Perfect Practice System enabled Preet to focus her resources on the strategies most likely to generate high-value cases in her target practice areas. 

From optimizing her website content to streamlining her intake process, the system provided a structured pathway to growth while eliminating the guesswork that often plagues legal marketing efforts. For Preet, this meant she could confidently invest in her firm's future knowing that every marketing dollar was working toward clearly defined objectives.

Kode Law’s Marketing Challenges

After parting ways with her previous marketing agency in late 2023, Preet found herself without any active digital marketing efforts. While she had built a strong reputation locally, she was no longer generating consistent leads or new cases from her online presence. 

Preet knew she needed to re-establish her firm's digital footprint to continue growing. However, she wanted a more strategic and customized approach than she had experienced previously.

How Foster Web Marketing Offered Sustainable Growth Solutions

In early 2024, Preet partnered with Foster Web Marketing to revamp her digital marketing strategy. FWM digital marketing strategist John Spare worked closely with Preet to understand her practice areas, ideal clients, and business goals. He then implemented a multi-faceted plan that included:

Direct Impact

Within just a few months of launching the new strategy, Kode Law began seeing significant results:

  • Two high-quality personal injury cases signed from Google searches in October 2024, after months of no online leads previously

  • Improved visibility in Google local search results for key practice areas

  • Consistent flow of relevant traffic to the website from organic search

  • Growing collection of positive client reviews across platforms

  • Increased brand awareness in the Seattle metro area

Preet was thrilled with the quick turnaround, noting "We were fairly quiet on the Google front, and then to have two solid cases come in, that's awesome." She was particularly impressed that FWM's organic strategies were generating quality leads without the need for paid advertising.

Future Plans

Building on this early success, Preet and the FWM team are continuing to refine and expand their digital marketing efforts. Near-term plans include:

  • Producing custom video content to showcase Preet's unique approach and personality

  • Expanding content development to target additional practice areas 

  • Implementing 24/7 call answering to capture more leads

  • Further optimizing local SEO to improve rankings for target keywords

  • Scaling up review generation efforts across platforms

Transform Your Practice Today

Are you a lawyer, doctor, or other professional services provider looking to take your digital marketing to the next level? Foster Web Marketing specializes in developing customized, ROI-focused strategies to help firms like yours achieve sustainable growth. Contact us today for a free consultation to learn how we can help you attract more of your ideal clients and cases.