Get the latest blogs on marketing for attorneys, podiatrists, and other highly skilled service professionals to keep your firm on the the top of the search engines.
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Need a DIY Attorney Marketing Project? Start an Email Newsletter!Sending an email newsletter is a great way to use your contact list, stay in touch with leads, and orient readers to your brand. Find out how to do it yourself.
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How Data Drives Growth-Minded Law FirmsLearn how Kahuna Accounting uses financial metrics to power growth for law firms!
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Google Rolls Out Complaint Form for Fake Listings in MapsGoogle Maps has long been plagued with fraudsters and fake listings. A new complaint form is the latest weapon in its war against fake information in Maps.
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Why You Should Use Books & Free Offers to Market Your Law FirmDoes it make sense to create a book or another offer and give it away for free? As it turns out, that is an awesome strategy for marketing your law firm online.
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Do You Know How to Get the Clicks Without Making the Mistakes of “Clickbait”?Clickbait teaches us how to attract more readers to our online content, but it also teaches us what not to do with the content we write for our perfect clients.
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If You Don’t Manage Your Email Contact List, No One Will See Your EmailsNo one will see your emails if you don’t take control of your email list and play by the rules. Find out how to improve the way you manage your contact list.
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What Medical Practices Should Understand About ADA Compliance OnlineOnline compliance with the ADA isn’t straightforward or certain. Here’s what medical practices should know about accessibility on their websites.
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What Law Firms Need to Know About ADA Compliance OnlineThe Americans With Disabilities Act requires that businesses be accessible for people with disabilities. What does that mean for a law firm’s website?
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7 Ways to Attract More Readers to Your Blog Posts and Other ContentPutting blogs, articles, and other content on your website isn’t enough. You have to promote that content to get it in front of more of the right audiences.
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Dreams of Going Viral? Create Website Content That Can Be a ContenderItching to get your content in front of the whole world? Find out how to create content that can go viral, at least among your potential perfect clients.
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How to Create Conversion-Focused Landing Pages for Pay-Per-Click CampaignsThe landing pages people see after clicking on your paid ads have to be hyper-focused on the goal to convince new visitors to become converts to your brand.
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How to Create Conversion-Focused Landing Pages for Organic CampaignsGetting people to your website is one thing, but getting them to reach out to you is another. Find out what goes into organic landing pages that convert.