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Facebook Scraps 20% Rule for Ads…Sort OfFacebook changed its 20 percent rule, which stated that text should not make up more than 20 percent of an ad image, but too much text could still be a problem.
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How Accounts Receivable Is Affecting Your Bottom LineLearn how accounts receivable impacts the client experience and what you can do to create predictable cash flow and client convenience!
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10 On-Camera Tips for Better Website Video (With Bonus Off-Camera Tips!)Feeling a little shy or unsure about getting on camera and shooting videos for your law firm’s website? Here are some tips that will set you up for success.
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Your Law Firm’s Videos Shouldn’t Feel Like a Bad First DateWhen people watch the videos on your website, it is a lot like a first date. Make sure you offer a good experience that will keep them coming back for more.
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How to Attract More “Perfect Clients” to Your YouTube VideosAre you using YouTube? Find out what goes into YouTube video rankings, what attracts people to your videos, and how to get more views and subscribers.
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Need a DIY Attorney Marketing Project? Start an Email Newsletter!Sending an email newsletter is a great way to use your contact list, stay in touch with leads, and orient readers to your brand. Find out how to do it yourself.
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How Data Drives Growth-Minded Law FirmsLearn how Kahuna Accounting uses financial metrics to power growth for law firms!
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Google Rolls Out Complaint Form for Fake Listings in MapsGoogle Maps has long been plagued with fraudsters and fake listings. A new complaint form is the latest weapon in its war against fake information in Maps.
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Why You Should Use Books & Free Offers to Market Your Law FirmDoes it make sense to create a book or another offer and give it away for free? As it turns out, that is an awesome strategy for marketing your law firm online.
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Do You Know How to Get the Clicks Without Making the Mistakes of “Clickbait”?Clickbait teaches us how to attract more readers to our online content, but it also teaches us what not to do with the content we write for our perfect clients.
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If You Don’t Manage Your Email Contact List, No One Will See Your EmailsNo one will see your emails if you don’t take control of your email list and play by the rules. Find out how to improve the way you manage your contact list.
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What Medical Practices Should Understand About ADA Compliance OnlineOnline compliance with the ADA isn’t straightforward or certain. Here’s what medical practices should know about accessibility on their websites.